Privacy Policy

Last updated: 2026-05-29

This policy explains what Reach collects, why, and who it is shared with. Reach is operated by Emerging Technology Group LLC (etg.ai) as part of the LeadFuel suite.

What we collect

Account data. Your email, name, and (when you sign in via the LeadFuel hub) the same single-sign-on identifier shared across all LeadFuel apps.
Campaign content. The sequences, step copy, send schedules, lead lists, and Campaign Plans you create.
Send + reply data. Per-message status (sent, opened, replied, bounced) returned by Resend, our email-sending partner.
ICP data from Scope. When you generate a Campaign Plan, Reach reads your Ideal Customer Profile from Scope (another LeadFuel app) to shape the plan.
Usage logs. Anthropic API token counts and cost figures, used to show your spend in the LeadFuel hub.

How we use it

To run your outbound email campaigns, generate Campaign Plans against your ICP, track replies and outcomes, and surface the resulting insight back to you and the other LeadFuel apps you use. We do not sell your data and do not use it for advertising.

Third parties

Anthropic. Campaign Plan text, ICP context, and step drafts are sent to the Claude API to generate copy.
Resend. Your campaign emails go through Resend's transactional-email service. Resend stores send + bounce + open events that we read back.
Core. Central account, billing, and shared suite knowledge live there. We read your ICP from Scope and write campaign-completion events to the shared Knowledge System.

Data retention

Your campaigns, sends, replies, and ICP linkage are kept for as long as your account is active. When you delete your account (see below), we remove this data within 30 days unless we are required to keep it for legal or accounting reasons.

Your rights

You can request a full export of your data or permanent deletion at any time by emailing privacy@leadfuel.cloud. We respond within 30 days. EU/UK/CA residents have the additional rights granted by GDPR / UK GDPR / CCPA respectively.

Security

OAuth tokens and other credentials are encrypted at rest. Email-body content is stored only as long as needed to send and track the campaign (drafted message + per-send delivery metadata).

Contact

Questions about this policy: privacy@leadfuel.cloud.

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